I can recall sitting at my desk after an exhausting bike ride to work through seemingly gale force winds, and I was going over overture stats in the Adwords keyword tool dreaming of the day when you could see the numbers rather than a partially filled box. Not even a week later my dream was a reality and the numbers in the keyword tool became as real as the pile of work in front of me. So I am playing with the new and improved keyword tool, pile of work to the side, and It hit me that this would be a great blog post!

For those of you unaware of the "Google Keyword Tool" you can check it out here: Adwords Keyword Tool

This advancement in the Google Adwords keyword tool has effected the domain industry in, what I believe, is a positive way. Having these monthly search string statistics can be persuasive, they create great selling points and give a realistic idea of search volumes. I tried "Chester Flights" in the keyword tool a bit earlier to see how one of my new domains clocked in and it was really interesting to get some interpretable statistics:

It really is interesting to see these stats available to everyone and for the domaining industry it will open and close doors, hopefully less of the latter two. I see it as an opportunity and I know I'm not alone.

What do you think?